Levarage the primitive human "lizard brain"
to bring attention to your call-to-action buttons and increase your clicks.
We evolved from a species that spent tens of thousands of years avoiding predators. When we were living in the jungle, and we saw a flushing of leaves or another movement cue, our brain reacted to this.
Add movement to your call-to-action buttons - a simple blink, wiggle or bob will draw your site visitor's attention.
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